Video conferencing typically refers to the use of video and audio tools to facilitate real-time communication between participants, often in the form of scheduled meetings or ad-hoc discussions. Video conferencing platforms such as Microsoft Teams, Zoom, and Webex enable teams to collaborate visually, share screens, and exchange information remotely.

On the other hand, Unified Communications (UC) encompasses a much wider array of communication tools and services designed to streamline all forms of communication within an organisation. This includes not only video conferencing and instant messaging but also voice calls, email, presence management, file sharing, and CRM system integration. UC systems enable a seamless experience across multiple communication channels, ensuring that employees can connect and collaborate efficiently from any device, regardless of location.

An important distinction to note is that many organisations mistakenly believe that platforms like Microsoft Teams or Zoom can fulfil all their UC needs. While these platforms are powerful for video calls and collaboration, true UC goes beyond messaging and video to integrate features such as the ability to make mobile and landline calls directly from the system, centralised contact management, and more. As organisations’ needs evolve to include these broader capabilities, it’s crucial to seek expert advice to avoid unnecessary expenditure and ensure they are investing in the right technologies to support their full UC requirements.